Trends & Growth:
You must need to understand the past roles played by Google Ads as a Digital Marketing strategy.
The long journey covered by Google Ads is shown in the image above, from 0.07 billion US Dollars in 2001 to 146.92 billion US Dollars in 2020. This represents the growth achieved by Google ads for helping users to promote their brands and also this growth shows the advantages that users are taking to achieve their targets.
Understanding Terms:
Technology rapid enhancement growing daily challenges to understand various terms used in different platforms of Digital Marketing.
Best digital marketing experts suggest clarifying each and every term before using any tool/platform for better results to achieve within the targeted time.
Goal Selection:
This is the major point to consider while performing promotions through Google Ads as every successful conversion and campaign achievement can only be achieved through accurate goal selection.
Google Ads allows us to create Campaigns with dedicated goals such as:
Sales Goal, dedicated sales increment-whether you want to sell online, through the app, various modes of phone(WhatsApp, etc) or directly visit to store.
Leads goal, this goal work as a substitute for Sales goal as it encourages customers to take action to generate leads and other conversions
Website traffic goal, unnecessary traffic never helps us to achieve our goals. This goal setup helps you to generate correct traffic to reach your website.
Product and brand consideration goal, you all want to create a popular brand name and with this goal selection, you can achieve our targets easily as it encourages people to explore your products or services.
Brand awareness and reach goal, you can easily make your audience aware of your brand by setting up this type of goal.
App promotion goal, applications need to be downloaded and major people interacting with your app is your first target while developing any app. Either for pre-installation registrations, you can set this goal.
Local store visit and promotions goal, either any type of store you are having- this goal helps to achieve more people to visit your store/restaurant/any store business.
OK.! Goal selection is done; the next step is to select a type of Campaign.
For any goal selection, six types of campaign you can create:
- Search– Yes..!!
This is the correct way to sell your products or services to interested customers directly. You can easily create text ads with help of search campaign type.
- Display– Catchy flow is mandatory..!!
Attractive ads are an easy way to convert your impression into the final goal. Display campaign allows you to make money-spinning ads. You can run different kinds of display ads with the help of display campaign types.
- Shopping– Online shopping is the new trend..!!
With shopping campaign type In-store sales/Direct visit sales can easily be promoted. While selecting the Local store visit and promotions goal you can select this as a campaign type.
- Video– YouTube is creating a new history in video content..!!
You can creatively engage viewers on Youtube and other platforms with Video campaign types. Video ads are the best way to engage with feelings for your targeted goal.
- Smart– Effortless..!!
Correct, smart campaign type covers automated ads generation. Automated ads generated on Google, Google Maps, and across youtube can be done through a selection of Smart campaign types.
- Discovery– Creativity..!!
Yes, the technology used by Google is much advance than you think, you can select this type of campaign category to run ads on Youtube, Gmail, and across the web to reach your goal with visually rich personalized ads.
Budget & Bidding
You use budgets for daily expenditures/capital expenditures or revenue expenditures. In short, you always keep our budget ready for everything. This defines how much you want to spend on upcoming expenditures.
Google Ads budget setting is also the same, it provides a feature to set your average daily budget for your campaign. This needs to be very clear for setting up any campaign.
Bidding under Google Ads guides us on the basis on which you select your budget. Google Ads bidding options provide you the selection of your focus areas such as Conversions, Conversions value, clicks, or impression share. You can easily select according to your campaign type.
Maximum CPC(cost per click) also needs to be understood for your budget and bidding process.
How do you determine your Maximum CPC ??
To understand this, you have to go through with either CPA(Cost per action ) or CPM(Cost per thousand impressions).
Simply multiply your CPA(Cost per action) with conversion rate, you’ll get maximum CPC.
Maximum CPC = CPA(Cost per action) x Conversion Rate
Time Frame
There is no other way of promotion in such a short span of time other than Google Ads.
Yes, you heard it right..!!
You can easily connect with your targeted audience in no time with Google Ads. Just after proper campaign setup and approval, Google Ads can be the best way to upscale your sale instantly.
Prioritize focus of any marketing strategy is to achieve their goal with minimum possible time and Google Ads provide you such facility to reach your goal.
Amazing!!! Google Ads can convert your waiting time into goal achievement time.